Today, we are proud to announce the appointment of Andy Clarke as Chairman, with immediate effect.

Andy Clarke, the former Chief Executive and President of Asda brings over 25 years experience of driving performance improvement in multi brand international businesses. His sector experience includes food, fashion, and general merchandise in both property intensive, multi-channel, and online retailers. Andy will focus on building relationships for Spoon Guru internationally with suppliers and retailers in the grocery business. His appointment comes at an exciting time for Spoon Guru, who announced in May that they will be powering Tesco’s dietary preference searches in-app and online.

Spoon Guru’s unique search technology enables online food businesses to serve the growing number of consumers with multiple dietary preferences. Spoon Guru’s technology enables the consumer to create their dietary profile, using multiple choices from over 180 different food attributes and more than 24 different diets. The technology then uses AI, machine learning and category expertise to find suitable products, offering thousands of permutations tailored to the individual profile.

For consumer and retailer, this makes the shopping or menu process easy and seamless, delivering a significantly faster and better customer experience and increased sales opportunity.

Tim Allen, CCO and Co-Founder of Spoon Guru, says: “Sixty five percent of the world’s population now follow one or more specific diets, however, search technology has not developed to manage the “multi-preference” consumer. On many sites, finding the right food is often incredibly cumbersome, frustrating, slow, confusing, and expensive. Our technology can really optimise the search process for consumers and we’re absolutely delighted to have someone with Andy’s expertise and experience to take Spoon Guru’s proposition to the global grocery industry. It’s an exciting time for us and for the category, and we plan to be at the forefront of spearheading this change.”

On his appointment Andy Clarke said: “I am delighted to join such an innovative company, with a passion for facilitating customer tailored preferences. Spoon Guru’s innovative and personalised offering across multiple industry sectors is an indispensable navigation tool, whether you have an allergy, intolerance or have just chosen a specific lifestyle diet.”

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