Immunity Support TAG
The COVID-19 pandemic is the biggest public health crisis in generations. Shoppers are more than ever looking for foods and supplements that support their immune system.
Spoon Guru and retailers are coming together to do all they can to help.
70% of your immune system is in your gut.
Eating foods rich in zinc, probiotics, antioxidants, and vitamin C can help support the gut.
We have created a new TAG to classify foods in-store and online that guide customers.
The new Immunity Support TAG from Spoon Guru is available to use across all channels. To have an immediate impact for your shoppers, we recommend using the tag in the following ways:
|CRM: Create ‘immune support’ email communications around the importance of eating the right foods, and include example products that are both supportive of the immune system and with good levels of availability.|
|In Store: Create a curated zone of products e.g. Gondola end to highlight immune supporting products. Produce POS to highlight shelves with immune support ranges. Use stickers to highlight specific immune supporting SKUs|
|Online: Add the Immunity Support TAG to all online channels so shoppers can search and filter for immune supporting foods (allowing shoppers to find immune support products even with limited stock in some categories). Curate products into a new zone to help shoppers browse all products that boost the immune system. Support both initiatives with home page banners to raise awareness of these helpful features.|
With the global population facing a pandemic, shoppers are looking for foods and supplements that will help improve and maintain the body’s natural defences. This proprietary TAG has been developed by Spoon Guru’s in-house team of nutritionists and data scientists, ready to be deployed with immediate effect. It can be leveraged by retailers to power online shopping and food discovery, along with labelling physical products and aisle markers in stores.
The immune system is a complex mechanism, working day and night to fight infection. According to research the best diet is one which is varied and balanced, however, without certain nutrients present in the body, immunity would be non-existent or very low at the least. Your immune system is regulated by the food you eat. Careful consideration of what you eat can help optimise an immune response. This includes foods rich in zinc, probiotics, antioxidants and vitamin C that will support the gut, which is responsible for 70% of the immune system.
There’s no magic silver bullet that is guaranteed to boost your immune health. The good news is there are ways to keep your immune system functioning optimally, which can help to keep you healthy and give you a sense of control in an uncertain time. Spoon Guru’s aim is to make it easier for shoppers to find foods with properties known to strengthen their immunity.