UK based technology company, Spoon Guru, is providing its unique dietary preference platform to, the shopping destination for city consumers offering a tailored experience, unique assortment and differentiated service offered across key categories of grocery, home, fashion, beauty and electronics. is using Spoon Guru’s innovative technology solution to ensure customers with specific dietary requirements and health goals can quickly and easily find suitable foods when shopping on the site. This is the first time an American grocery retailer is providing customers with an onsite option such as this and provides customers with a tailored and accurate shopping experience completely free of charge.'s Gluten Free Diet hub - powered by Spoon's Gluten Free Diet hub - powered by Spoon Guru dietary hubs – powered by Spoon Guru’s TAGs® technology

There is a fast-growing demand for a more personalized grocery shopping experience, as more consumers opt to follow specific lifestyle diets both for health reasons or personal choices. When shopping on, customers will be able to filter their food searches to include specific dietary attributes from allergies and intolerances, such as milk or tree nuts, to individual dietary requirements, such as vegan, vegetarian and healthy choices such as low saturated fat or high fiber.

“64% of the world’s population now actively excluding foodstuffs from their diet whilst 95% of US shoppers say they always or sometimes seek healthy food options. Meanwhile, 72% of consumers say finding healthy food is “difficult” whilst a staggering 76% have unintentionally consumed food that’s restricted from their diets. With today’s technological advancements, customers around the world and especially in the US are looking for a more tailored shopping experience, as well as an easy and safe solution for finding the right food. It’s a delight to work with Jet and help transform the consumer experience for their shoppers, it is a truly forward-thinking brand that puts its customers and their individual preferences at the heart of every shopping experience.”

Markus Stripf, Spoon Guru Co-founder & Co-CEO

Spoon Guru’s award winning technology

Spoon Guru enables high-level personalization for shoppers by optimizing, enhancing and augmenting product catalogue with dietary tags. Spoon Guru’s proprietary TAGs® technology determines the true suitability of products. The technology utilizes a sophisticated combination of AI, algorithms and human expertise to make products more accessible, searchable and discoverable to people with specific dietary and lifestyle preferences.  A recent AI study even revealed that the Spoon Guru technology is more efficient and accurate than health professionals when it comes to recommending suitable foods for people affected by allergies.

The Spoon Guru technology is proven to have a positive, demonstrable impact on a grocery business’ bottom line. In the UK, where Spoon Guru has been partnered with leading supermarket Tesco since November 2017, the basket conversion rate has seen big increases since the search and filter technology was introduced. Some search terms have seen up to a 420% increase in conversion. This award-winning partnership has been a game changer.

Jet – the shopping destination for city consumers

With a tailored experience, unique assortment and differentiated service offered across key categories of Grocery, Home, Fashion, Beauty and Electronics, most consumers can receive scheduled same-day and next-day delivery of local and leading brands, getting all of their shopping essentials in one place. For more information, visit

. online grocery search with TAGs® powered by Spoon Guru online grocery search – powered by Spoon Guru’s TAGs® technology

Shoppers talk about their enhanced experience after partners with AI food personalization experts Spoon Guru.

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