Myth #1: “Fructose / honey / agave / rice / maple syrup are healthier options than white sugar”
FALSE! In essence, sugar is sugar. A recent WHO press release strongly suggests reducing our free sugar intake from 10% to 5% of total energy intake. 5% is approximately 25g of sugar or 6 teaspoons of sugar for an average adult.

What is free sugar you ask? ‘Free sugar’ is any form of added sugar such as: sucrose, fructose, syrups (rice/agave/maple), fruit juices, fruit concentrates and yes, honey! ‘Free sugars’ are one of the few diet components that you absolutely do not need and there is strong evidence to support that sugar consumption is correlated with being overweight, obesity, tooth decay and cardiovascular diseases. Despite much turmoil around the topic, free sugar consumption is currently higher than ever and still growing. An average UK adult between the ages of 19-64 consumes approximately 60g of sugar a day. If you want to stay healthy, keep those sugars to a minimum and make little steps that lead to big changes in the long run. For example, did you know that only one tablespoon of ketchup contains a teaspoon (4g) of sucrose?