We empower retailers to help shoppers lead healthier lives and offer personalised shopping experiences, driving value and customer loyalty.

Personalising Health At Scale – The Opportunity

Consumer demand for curated shopping experiences and healthier choices is higher than ever. AI-driven digital health transforms the retail experience by enriching your retail data and allowing you to build better and new ways to improve the health of your shoppers, with significant commercial upsides and ROI. The time is now to invest in Digital Health.

We believe that…

Personalised health at scale, driven by AI – can be a significant driver in grocery retail loyalty and share.

Post COVID-19, health & diet is more important than ever before for shoppers. Interest in healthy eating has accelerated.

Shoppers have different nutrition and health goals, and they want help from their supermarket to achieve those personal health goals.

Digital Health enablers, such as personalised product recommendations, can drive an omni-channel strategy and increase in-store visits and pick-up AOV.

Spoon Guru’s award winning, AI based nutrition algorithms determine every product’s or any recipe’s true suitability for each individual shopper.

The problem we solve

No matter how many datasets you have or PIMs you use, the data richness isn’t good enough to serve many shoppers’ needs. CPGs only call out a couple of marketing claims and highlight allergies. There are plenty of ‘hidden’ attributes which suppliers haven’t provided.

The value of Spoon Guru

Our deep data points, powered by AI, are proven to drive vast increases in food discovery options based on precise consumer needs which leads to greater levels of trust and range in the food they eat.

This rich data also lays a strong foundation to drive health and wellness focused capabilities to drive long term health benefits for consumers and market differentiation for retailers.

We don’t provide products, we provide solutions, to help you execute your Health and Wellness strategy across all consumer touch points

One of the smoothest integrations we have ever had with a trusted third party

– Saied Abedi, PhD- Tesco Principal Product Manager, Personalisation API

Tesco website best for low-sugar fizzy drinks, finds study.

– The Grocer

Spoon Guru has had a really positive, demonstrable impact on our online business since launch.

– Head of Health, Tesco

My husband needed to go on a low cholesterol diet and my daughter has just turned vegan. This feature is a lifesaver!

– Tesco Shopper

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