AXA PPP healthcare is introducing Spoon Guru to the large corporate employee wellness market.

The healthy eating diet and nutrition app, based on insight gathered from medical research, gives users information and guidance to match their food choices to their health and wellbeing goals – for example, cutting down on carbs, optimising their vitamin and mineral intake or eating for two.

By answering a few simple dietary and lifestyle questions, users can access tailored recommendations for food choices and recipes as well as a barcode scanner that enables them to check if the ingredients of a food they’re looking at, say, when they’re out shopping, are suitable for the diet they’re following.

Spoon Guru also offers access to over 17,000 recipes to help users make meal choices tailored to their dietary preferences and needs.

And, for those with food-related health issues, allergies or intolerances, Spoon Guru can help ensure the foods they choose will meet their special requirements.

The service is available, at no additional cost, to employees of larger sized employers with healthcare cover from AXA PPP healthcare.

A premium version of the Spoon Guru service is also available, at no additional cost, to employees of companies that have an AXA PPP healthcare Proactive Health Wellbeing Programme with Health Coaching Pathway in place and who have health risks, identified by an AXA PPP healthcare physiologist, that could be addressed through their diet.

In these cases, AXA PPP physiologists may recommend using Spoon Guru during a personal wellbeing session following a health assessment or in a later health coaching session.

They’ll provide individuals with an access code that allows them to register for 12 months’ use of the premium Spoon Guru features.

The app will then be tailored to their specific health risks and goals – whether that’s to lower their cholesterol, address their blood glucose levels or help them manage their weight.

“AXA PPP healthcare’s Proactive Health team is excited to be working with Spoon Guru to meet the nutrition needs of our customers and further personalise their health and wellbeing journey. Their smart technology will allow our customers to scan food on the go using their phone and, because they can personalise their dietary profile, Spoon Guru can support further with relevant recipes, ingredient lists and helpful dos and don’ts.”

– Chris Tomkins, Head of Proactive Health for AXA PPP healthcare

“We are delighted to partner with AXA PPP to offer members the benefits of Spoon Guru’s game changing technology. Sixty-four percent of the world’s population now actively exclude foodstuffs from their diet and many are actively trying to make healthier choices. This means consumers need a trusted and accurate route to find food and recipes to suit their specific needs to help them accomplish their goals. Spoon Guru provides just that.”

– Markus Stripf, Co-CEO of Spoon Guru


AXA PPP healthcare – one of the largest and most experienced health insurance providers in the UK – has been helping people to access healthcare services since 1940. Today it forms the UK healthcare arm of AXA and provides cover for medical and dental care for individuals and employers, and employee wellbeing, counselling, occupational health and rehabilitation services through its Health Services division.

AXA PPP healthcare has been named Health Insurance Daily 2017 Best Individual PMI Provider, Corporate Adviser 2017 Best Healthcare Provider, Moneyfacts 2016 Best Healthcare Service and Health Insurance Provider of the Year, the European Large Contact Centre of the Year (at the European Contact Centre & Customer Service Awards, 2015) and Best Customer Experience (in the Large Contact Centre category of the UK Customer Experience Awards 2015).



The AXA Group is a worldwide leader in insurance and asset management, with 165,000 employees serving 105 million clients in 64 countries. In 2017, IFRS revenues amounted to Euro 98,5 billion and IFRS underlying earnings to Euro 6.0 billion. AXA had Euro 1,439 billion in assets under management as of December 31, 2017. In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA PPP healthcare and AXA Ireland. AXA UK & Ireland employs around 10,000 staff. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

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