Spoon Guru investigated the food and drink habits of 1,500 UK consumers and analysed their specific dietary preferences and motivations. The Diet Universe tracks popular diets and analyses how they relate to people’s specific dietary habits, goals and challenges.

  • 54% of the UK population were on a diet in 2016
  • Public’s attitude to food and dieting is evolving, many prioritise health and medical benefits of dieting
  • 27% of those dieting did so for health and medical reasons
  • The biggest barriers to dieting revealed are time, money and boring choices

The results are summarised in the Diet Universe infographic which provides true insights into the challenges and complexities of dieting today.



click to download the infographic


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