We’re very proud to announce that we have been selected as the winner of the Retail Technology Gamechanger Award at the prestigious World Retail Awards. Sponsored by Google, this was a seriously exciting category to have been nominated in, let alone win, and this award recognises our TAGS™ platform as a truly game changing food classification technology.

TAGS™ is a CSO (Customer Search Optimisation) platform that combines AI, data processing and machine learning, together with nutritional expertise and consumer insights, and this enables us to accurately crunch enormous amounts of ingredient data – 14 billion data points every day to be precise. We currently support 180+ common food preferences; from low sugar and high protein; to vegan, nut-free, halal, and kosher; making TAGS™ the most comprehensive food search technology in the world. We are continuously adding more food preferences so people can enjoy tailored food search where ever they are.

At the awards ceremony we joined some of the biggest international brands in retail to celebrate the best retailers and retail initiatives in the world. This award is a massive achievement for our young company, and an achievement we are all very proud of.

“We are delighted to be taking home the Retail Technology Gamechanger Award, especially from such a prestigious global association such as the World Retail Congress. It is wonderful to have the industry’s acknowledgement that Spoon Guru’s technology is game-changing, and we are set to transform modern retail  by helping consumers around the world find exactly the right foods for their individual dietary needs.” 

– Spoon Guru’s Founders Simon, Tim and Markus



As always we’d like to thank all of our partners and app users for your continued support, we couldn’t have achieved this without you!


You can see the full list of winners at the World Retail Awards website.