Meet our Team
Our proprietary technology combines leading medical insight with unique machine learning algorithms to reveal previously hidden dietary attributes in food products and recipes.
We have appointed an advisory panel of world-leading health and nutrition experts to help implement new advances in nutritional medicine through this technology platform. Together we are working to explore new dietary requirements and foodstuffs, and to expand the specific diets we offer.
Executive Team
Andy Clarke
Chairman / ex ASDA CEO
Former CEO of Asda/Walmart and IGD President, with over 25 years’ experience of driving performance improvement in multi brand international businesses.
Markus Stripf
Co-CEO / Founder
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Former Warner Music Group MD, 15 years’ experience at the forefront of the music and grocery business’ transition into digital.
Tim Allen
Co-CEO / Founder
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Lawyer and commercial leader, managing deals at the forefront of the grocery industry digital transformation.
Simon O’Regan
CTO / Founder
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Technical Director since 1997, founder of digital/mobile agencies building and running international development teams.
Expert Panel
Dr Marc E Rothenburg, MD PhD
Director of the Division of Allergy and Immunology; Director of the Cincinnati Center for Eosinophilic Disorders
Director of the Division of Allergy and Immunology; Director of the Cincinnati Center for Eosinophilic Disorders
MD and PhD from Harvard Medical School with awards including the 2007 E Mead Johnson Award and the 2010 National Institute of Health Merit Award.
Dr Carina Venter, PhD RD
Assistant Professor at University of Colorado; Children’s Hospital Colorado. Registered dietician in the UK, US, and South Africa
Registered dietician in the UK, US and South Africa
Published widely in the field of food allergy, covering topics relating to prevention, diagnosis and management.
Dr Gonzalez, PhD
Assistant Professor at the University of Bath
Completed PhD with thesis covering the areas of nutrition, exercise metabolism and appetite. Completed his postdoctoral training in collaboration with the University of Maastricht and Newcastle University studying the effects of nutrition on liver and muscle metabolism.
Dr Rachel Allen, PhD
Rachel Allen Nutrition
Bachelor’s degree in Biological Sciences from Bristol University, a Master’s degree in Nutrition from King’s College London, and a Doctorate of Public Health from the London School of Hygiene and Tropical Medicine (LSHTM). Registered Public Health Nutritionist with the Association for Nutrition (AfN).
Professor Graham Bonwick
University of Newcastle
Specialist in food safety and innovation.
Dr Antonis Vlassopoulos, PhD MSc
Honorary Research Associate, University of Glasgow
PhD and MSc in Human Nutrition from the University of Glasgow. Research focuses on the role of foods and diets in chronic disease development on a molecular / physiological level (inflammation & oxidative stress), and understanding the multiple different interventions and mechanisms linked to weight management and obesity prevention.
Dr Adrian Hodgson, PhD
Nutrition Innovation Consultant
Previously Senior Sport Scientist at Lucozade Ribena Suntory, delivering innovation within the sports nutrition category through groundbreaking scientific research.
Phil Lempert
The Supermarket Guru®
A distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends. He is an expert analyst on consumer behavior, marketing trends, new products, and the changing retail landscape.
