UK Vegans Find It A Challenge When Dining Out

LONDON, JANUARY 16, 2019: New research conducted by Spoon Guru, has revealed that over half of vegans (61%) are being snubbed at restaurants across Britain; and 41% have been served food that’s excluded from their diet while dining out. With the UK just being named the vegan hub of the world, the research suggests improvements need to be made as more Brits are turning to plant-based diets.

.

61% of vegans have experienced prejudice from staff because of their dietary preference - Spoon Guru Survey Nov 2018

.

As part of Veganuary, the study looked into the struggles of consumers throughout the UK that have chosen to switch to a new diet. Whether it’s motivated by food intolerances, allergies or a lifestyle choice, vegan and vegetarian diets  proved to be the most popular (26%), while one in two of those surveyed (54%) have chosen to take on an exclusion diet as a ‘lifestyle’ choice. This suggests Brits are becoming more conscious about the ethical side of their food choices and potentially the health benefits.

.

Top 5 social settings that are most difficult for vegans to manage their dietary preference

.

Additionally, the results showed that finding the right food on a night out is still a challenge for vegans, with 35% saying they find it difficult and 39% revealed they struggle when in social settings or at a function. Shockingly, the data found that a staggering 61% of vegans have faced prejudice and been given the cold shoulder by waiters because of their choice of diet.

.

Top 5 vegan populated regions in the UK

.

.

With 64% of the world’s population now actively excluding certain food from their diet, the food industry is under mounting pressure to meet a growing consumer demand for tailored food choices.

.

Top five reasons why vegans have accidentally purchased food that doesn't align to their dietary preference

.

Based on the survey results, consumers believe that retailers have been responsible for poor ingredients labelling as 25% of vegans stated that it’s the number two reason for accidentally consuming food restricted from their diet, where’s number one reason being that over 41% of respondents have been served the wrong food by the wait staff in bars and restaurants. In addition, 71% of vegans believe that the issues surrounding the clarity of food labelling can be solved through the use of technology.

.

Markus Stripf, CEO and co-founder of Spoon Guru, commented:

“With an increase of Brits adopting veganism, there is a clear need for much more inclusive food discovery. The study found there is overwhelming support (80%) for the idea that retailers should go above and beyond to improve ingredient clarity regardless of the current regulations. The general feeling among UK consumers is for on-trade and off-trade retailers to take more accountability when it comes to food labelling. 
The data revealed that over 71% believe that the use of technology will be a key enabler in solving the shortcomings surrounding food discovery and clarity on labelling. While there are a lot of learnings and discussions to be had about how to make food discovery more accessible, the great news is that more and more restaurants and retailers are open to using technology as a platform to cater for people who have unique dietary requirements.”

.

41% of vegans were accidentally served food excluded from their diet by staff in bars and restaurants; 80% believe that retailers have a responsibility to be clear about food ingredients, regardless of current legislation; 71% believe that the issue of clarity of food labelling can be resolved with technology

.

Data collected in November 2018  from a survey of 1,600 UK adults who follow a vegan diet. 

LONDON, JANUARY 16, 2019: New research conducted by Spoon Guru, has revealed that over half of vegans (61%) are being snubbed at restaurants across Britain; and 41% have been served food that’s excluded from their diet while dining out. With the UK just being named the vegan hub of the world, the research suggests improvements need to be made as more Brits are turning to plant-based diets.

.

61% of vegans have experienced prejudice from staff because of their dietary preference - Spoon Guru Survey Nov 2018

.

As part of Veganuary, the study looked into the struggles of consumers throughout the UK that have chosen to switch to a new diet. Whether it’s motivated by food intolerances, allergies or a lifestyle choice, vegan and vegetarian diets  proved to be the most popular (26%), while one in two of those surveyed (54%) have chosen to take on an exclusion diet as a ‘lifestyle’ choice. This suggests Brits are becoming more conscious about the ethical side of their food choices and potentially the health benefits.

.

Top 5 social settings that are most difficult for vegans to manage their dietary preference

.

Additionally, the results showed that finding the right food on a night out is still a challenge for vegans, with 35% saying they find it difficult and 39% revealed they struggle when in social settings or at a function. Shockingly, the data found that a staggering 61% of vegans have faced prejudice and been given the cold shoulder by waiters because of their choice of diet.

.

Top 5 vegan populated regions in the UK

.

.

With 64% of the world’s population now actively excluding certain food from their diet, the food industry is under mounting pressure to meet a growing consumer demand for tailored food choices.

.

Top five reasons why vegans have accidentally purchased food that doesn't align to their dietary preference

.

Based on the survey results, consumers believe that retailers have been responsible for poor ingredients labelling as 25% of vegans stated that it’s the number two reason for accidentally consuming food restricted from their diet, where’s number one reason being that over 41% of respondents have been served the wrong food by the wait staff in bars and restaurants. In addition, 71% of vegans believe that the issues surrounding the clarity of food labelling can be solved through the use of technology.

.

Markus Stripf, CEO and co-founder of Spoon Guru, commented:

“With an increase of Brits adopting veganism, there is a clear need for much more inclusive food discovery. The study found there is overwhelming support (80%) for the idea that retailers should go above and beyond to improve ingredient clarity regardless of the current regulations. The general feeling among UK consumers is for on-trade and off-trade retailers to take more accountability when it comes to food labelling. 
The data revealed that over 71% believe that the use of technology will be a key enabler in solving the shortcomings surrounding food discovery and clarity on labelling. While there are a lot of learnings and discussions to be had about how to make food discovery more accessible, the great news is that more and more restaurants and retailers are open to using technology as a platform to cater for people who have unique dietary requirements.”

.

41% of vegans were accidentally served food excluded from their diet by staff in bars and restaurants; 80% believe that retailers have a responsibility to be clear about food ingredients, regardless of current legislation; 71% believe that the issue of clarity of food labelling can be resolved with technology

.

Data collected in November 2018  from a survey of 1,600 UK adults who follow a vegan diet. 

LONDON, JANUARY 16, 2019: New research conducted by Spoon Guru, has revealed that over half of vegans (61%) are being snubbed at restaurants across Britain; and 41% have been served food that’s excluded from their diet while dining out. With the UK just being named the vegan hub of the world, the research suggests improvements need to be made as more Brits are turning to plant-based diets.

.

61% of vegans have experienced prejudice from staff because of their dietary preference - Spoon Guru Survey Nov 2018

.

As part of Veganuary, the study looked into the struggles of consumers throughout the UK that have chosen to switch to a new diet. Whether it’s motivated by food intolerances, allergies or a lifestyle choice, vegan and vegetarian diets  proved to be the most popular (26%), while one in two of those surveyed (54%) have chosen to take on an exclusion diet as a ‘lifestyle’ choice. This suggests Brits are becoming more conscious about the ethical side of their food choices and potentially the health benefits.

.

Top 5 social settings that are most difficult for vegans to manage their dietary preference

.

Additionally, the results showed that finding the right food on a night out is still a challenge for vegans, with 35% saying they find it difficult and 39% revealed they struggle when in social settings or at a function. Shockingly, the data found that a staggering 61% of vegans have faced prejudice and been given the cold shoulder by waiters because of their choice of diet.

.

Top 5 vegan populated regions in the UK

.

.

With 64% of the world’s population now actively excluding certain food from their diet, the food industry is under mounting pressure to meet a growing consumer demand for tailored food choices.

.

Top five reasons why vegans have accidentally purchased food that doesn't align to their dietary preference

.

Based on the survey results, consumers believe that retailers have been responsible for poor ingredients labelling as 25% of vegans stated that it’s the number two reason for accidentally consuming food restricted from their diet, where’s number one reason being that over 41% of respondents have been served the wrong food by the wait staff in bars and restaurants. In addition, 71% of vegans believe that the issues surrounding the clarity of food labelling can be solved through the use of technology.

.

Markus Stripf, CEO and co-founder of Spoon Guru, commented:

“With an increase of Brits adopting veganism, there is a clear need for much more inclusive food discovery. The study found there is overwhelming support (80%) for the idea that retailers should go above and beyond to improve ingredient clarity regardless of the current regulations. The general feeling among UK consumers is for on-trade and off-trade retailers to take more accountability when it comes to food labelling. 
The data revealed that over 71% believe that the use of technology will be a key enabler in solving the shortcomings surrounding food discovery and clarity on labelling. While there are a lot of learnings and discussions to be had about how to make food discovery more accessible, the great news is that more and more restaurants and retailers are open to using technology as a platform to cater for people who have unique dietary requirements.”

.

41% of vegans were accidentally served food excluded from their diet by staff in bars and restaurants; 80% believe that retailers have a responsibility to be clear about food ingredients, regardless of current legislation; 71% believe that the issue of clarity of food labelling can be resolved with technology

.

Data collected in November 2018  from a survey of 1,600 UK adults who follow a vegan diet. 
By |2019-06-12T14:39:11+01:00January 22nd, 2019|Spoon Guru Insights|