It’s with a lot of excitement that we can now announce that we have been selected as finalists in two categories at the prestigious World Retail Awards, 2018. We’ll be joining some of the biggest brands in retail, a massive achievement for our young company, and an achievement we are all very proud of.



Retail Technology Gamechanger Award

Sponsored by Google, this is a seriously exciting category to be nominated in. This nomination recognises Spoon Guru’s game changing food classification technology, our award-winning TAGS™ platform. Our combination of AI, data processing and machine learning, together with nutritional expertise and consumer insights, enables us to crunch enormous amounts of ingredient data – 14 billion data points every day to be precise. We currently support 180+ common food preferences such as low sugar, vegetarian, nut free, halal, kosher, etc, making TAGS™ the most comprehensive food search technology in the world. We’re continually adding more food preferences so people can enjoy tailored food search where ever they are.



Best Customer Experience Initiative Award

Spoon Guru is helping Tesco revolutionise the online shopping experience for its customers, and this has been recognised with this award nomination. With the majority of the UK’s population now actively excluding ingredients from their diet, this partnership has helped Tesco to meet a growing consumer demand for tailored food choices, and to do so with ease.

Tesco’s implementation of Spoon Guru’s technology has helped give Tesco a competitive edge and really improve their customer experience.


You can see the full list of shortlisted finalists at the World Retail Awards website, and the winners will be announced at the World Retail Awards Ceremony and Congress Closing Gala Dinner in Madrid on Thursday April 19th. We will be attending the Congress in full force so get in touch if you plan to be there too.


As always we’d like to thank all of our partners and app users for your continued support, we couldn’t have achieved this without you!

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