Smarter Food Choices. Powered by Nutrition Intelligence.
Spoon Guru helps businesses deliver safe, personalised food experiences backed by science, guided by AI, and built for every dietary need.
Food decisions are complex. We make them simple.
Globally, significant numbers of adults are overweight and obese, facing well-known risks like cardiovascular diseases and diabetes. Food allergies are also a major global health issue affecting both children and adults alike.
From allergies and intolerances to personal goals and chronic conditions, navigating food should be effortless.
Spoon Guru turns complexity into clarity with intelligent solutions tailored to every individual.
Nutrition Intelligence for Every Business
We equip organizations with the tools to support healthier food discovery across any platform, product, or experience.
Learn how it works in this video.
Confusion to Clarity:
Ensuring Safe & Compliant Food Choices
During retailer data audits these two products were found to be incorrectly marked as safe for a specific diet despite containing allergens.
Our Solutions
Data Enrichment
Unlock accurate, enriched product & recipe data at scale
Recommendations
Deliver smarter, healthier, relevant food recommendations
Food Score
Transparent and credible food scoring at scale
Gen AI
Generative AI for smarter, personalised experiences
Meal Planning
Smarter, affordable meal planning solutions
Specialised Diets
One stop shop for smarter, safer specialised diet journeys
Human-in-the-Loop = Reliable Results
What sets us apart is our hybrid approach.
Our proprietary AI models are trained and continuously validated by our in-house team of nutritionists and dietitians.
Trusted by Businesses Across Industries
The global health and wellness market is estimated at $1.8 trillion, growing at 5% to 10% annually.
Whether you’re building retail experiences, digital health tools, or food service platforms, we support every industry where food and health intersect.
Independently validated methodology
Evidence-based nutrition science
Human-in-the-loop for accuracy and compliance
Scalable, flexible integration for any sector
Built to minimise risk and maximise trust
What our global clients have to say
On how we've helped their health strategy
Healthy Habits
Schnucks, USA
“Schnucks is committed to promoting healthier choices for its customers, which is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine-learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits”
Joy Petty, Senior Director, Retail & Brand Marketing
Healthier Options
Woolworths, Australia
“At Woolworths, we’re working towards a better tomorrow, and that includes making it easier for our customers to make choices that benefit their wellbeing. With our innovative Healthier Options tool, customers can quickly and simply consider more nutritious alternatives, while still enjoying the food they love. We know small changes add up, so opting for a healthier version of your regular afternoon snack or lunch box staple has the potential to make a difference”
Stevie Wring, Head of Nutrition & Health
On our seamless integrations
Good For You Program
Schnucks, USA
“Launching something that hasn’t been done before is never easy, but the team of experts at Spoon Guru went out their way to ensure our vision for the Good For You program became a reality. Spoon Guru’s nutritional expertise and customer service are both top notch and the implementation was seamless”
Joy Petty, Senior Director, Retail & Brand Marketing
Healthy Little Swaps API
Tesco, UK
“During integration phase of Spoon Guru’s Healthy Little Swaps API to Tesco’s Global Recommendations Services API, Spoon Guru team have shown the highest level of professionalism while complying fully with the Tesco’s strict API latency and functional requirements at a high standard and delivering the full API handshake and service launch at minimum development costs on Tesco side with no delays. This is one of the smoothest service integrations we have ever had with a trusted third party”
Saied Abedi, Principal Product Manager
On how we've improved the omnichannel experience
TAGs, Filters & Swaps
Tesco, UK
“Spoon Guru has had a really positive, demonstrable impact on our online grocery business”
“We want to make it easy for customers to shop with us online and help them make the right food choices. Adding the Spoon Guru technology to Tesco.com is another help for customers… it makes a big difference to those with specific diets and tastes”
Alessandra Bellini, Chief Customer Officer
TAGs & Filters
Albert Heijn, Netherlands
“We made major steps within Albert Heijn about communicating Health, Diet & Lifestyle – online with filters, search and front of pack icons, & in-store mainly with Vegan flat-cards. Spoon Guru really speed up this process by enriching our data and sharing knowledge”
Viktor Bos, Data Manager
Award Winning Technology
Let’s Make Food Work Smarter
Speak to our team to see how Spoon Guru can help your business lead the way in personalised nutrition.