DATA ENRICHMENT
Unlock Accurate, Enriched Product & Recipe Data at Scale
One smart platform to turn incomplete food data into rich, consistent, and actionable dietary insights.
of consumers actively avoid certain ingredients due to health concerns
of consumers say health and dietary information influences their choices
TAGs available for Allergy, Lifestyle, and Health Diets
What is Data Enrichment?
While most product data stops at on-pack statements, we go beyond the label.
Consumers, patients, and shoppers need clear, trustworthy food information to match their health, lifestyle, and personal needs. Yet, most food data is incomplete, inconsistent, or unstructured, making it hard to deliver personalized, safe, and compliant food experiences at scale.
Enriching your existing food data matters.
By analysing product metadata and ingredient-level information Spoon Guru can resolve inconsistencies, bridge data gaps, and apply evidence-based health and dietary attributes.
Related Product APIs
TAGs® provide the fundamentals of an online health strategy, allowing shoppers to search for recipes and products by Allergy, Lifestyle, and Diet.
1. Product TAGs
Structured, evidence-based labels. Enhance product data with detailed dietary, health, and lifestyle information, improving discoverability, personalised experiences, and compliance.
2. Recipe TAGs
Classify recipes with multiple dietary and health attributes.
From allergens to nutritional value per serving, help consumers discover recipes that suit their needs, and enable seamless purchase journeys for ingredients
Applications
Enhance Customer Experience
Increase Basket Size & Sales
Support Health & Wellness Initiatives
Strengthen Brand Trust