Our mission is to transform the world of food shopping & discovery.
choosing what to eat should be a joy not a chore.
most people nowadays have at least one dietary preference – whether that’s being vegan to avoiding sugar or any ingredient.
to take the hassle out of finding the right food.
Having a dietary preference is the new normal
of the world’s population now follows some form of exclusion diet
average number of dietary preferences per shopper
shop elsewhere to get specific food.
want to be healthier
would switch supermarkets if it better supports their health and wellness needs
Happy consumers means a thriving business
Personalised experiences create deeper brand relationships and drive loyalty
More product choice drives volume and value
Better service attracts new consumers to grow your market share
Why Spoon Guru?
We are the market leader in nutritional search and discovery. Our award winning AI and machine learning products generate the most advanced, accurate ingredient and nutrition data. Services designed to put the consumer’s dietary needs at the heart of your business, wherever they interact with you.