Sarah Crawley

Retailers are tasked with helping their customers eat more healthily, and customers are looking to retailers to help them achieve their health goals. Make shopping for healthier products easier for your customers, improve loyalty & sales, and unlock revenue.

In early 2021 Strategy&, PwC\’s strategy consulting business, in association with Spoon Guru and Google, published the Appetite for Opportunity report looking at some of the key changes in consumer behaviour before and during the 2020 COVID-19 pandemic. Representatives from the three organisations involved sat down to discuss the findings and some of the implications for the grocery industry.

In the wake of a new UN-backed report claiming that plant heavy diets are urgently needed to curb rising levels of wildlife loss, a new survey by Spoon Guru reveals how British and American consumers are embracing diets that are healthy for the planet as well as healthy for themselves.

We’ve analysed 12 months of data from our customers across the globe, and found valuable insights that can help retailers to improve their KPIs.

Our most recent survey of US consumers shows major support for use of personalization technology by supermarkets to assist food discovery and healthy eating.