Tesco are now able to provide a utility that enables the easy discovery and trial of healthier product alternatives, while at the same time showing their customers that eating healthy can be affordable for everyone, regardless of budget.
Personalization represented a core business principle at Jet.com, and a key pillar for differentiating themselves against their competitors in driving loyalty & increased sales amongst US urban shoppers.
In 2018, Albert Heijn was not meeting its health and dietary product discovery needs in e-commerce because it was only able to look for dietary statements ‘on the label’, rather than a complete nutritional analysis and attribution of each product.
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better.
