This retailer\’s e-commerce platform had been live for a couple of years with filtering for brand and health rating. However, it had only basic filtering for dietary preferences which was returning few and often inaccurate results.
The retailer\’s recipe search experience was initially quite clunky. Customers had no way of searching the 6000 recipes for those suitable for their dietary needs, and nutrition information wasn’t available on recipe pages.
Tesco are now able to provide a utility that enables the easy discovery and trial of healthier product alternatives, while at the same time showing their customers that eating healthy can be affordable for everyone, regardless of budget.
Personalization represented a core business principle at Jet.com, and a key pillar for differentiating themselves against their competitors in driving loyalty & increased sales amongst US urban shoppers.
In 2018, Albert Heijn was not meeting its health and dietary product discovery needs in e-commerce because it was only able to look for dietary statements ‘on the label’, rather than a complete nutritional analysis and attribution of each product.
With a vision for being the healthiest grocery retailer to work and shop in the UK, Tesco launched a corporate initiative – ‘Little Helps’ aimed at making it easier for their customers to eat well and make small & sustainable changes towards health.
