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Smarter Food Choices. Powered by Nutrition Intelligence

Deliver safe, personalised food experiences backed by science, and built for every dietary need.

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Overweight adults worldwide

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Are living with obesity

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Have one or more food allergies

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Food decisions are complex. We make them simple.

Spoon Guru turns complexity into clarity with intelligent solutions tailored to every individual.

Where Food, Health & Technology Finally Connect

Integrated within your tech stack, Spoon Guru transforms raw product data into a foundation for accurate, and regulatory-safe consumer experiences.

We bridge the gap between messy data and meaningful personalization, fueling real-time swaps, tailored meal plans, and trustworthy nutrition experiences.

Nutrition Intelligence for Every Business

We equip organizations with the tools to support healthier food discovery across any platform, product, or experience.

From powering search & filter to enabling healthier swaps, from curating products and recipes for specific chronic conditions to meal planning, from conversational commerce to advance Gen AI applications, Spoon Guru fuels businesses with accurate data they can rely on.

What our global clients have to say

On how we've helped their health strategy

“Schnucks is committed to promoting healthier choices for its customers, which is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine-learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits”

Joy PettySenior Director, Retail & Brand Marketing, Schnucks

“At Woolworths, we’re working towards a better tomorrow, and that includes making it easier for our customers to make choices that benefit their wellbeing. With our innovative Healthier Options tool, customers can quickly and simply consider more nutritious alternatives, while still enjoying the food they love. We know small changes add up, so opting for a healthier version of your regular afternoon snack or lunch box staple has the potential to make a difference”

Stevie WringHead of Nutrition & Health, Woolworths

On our seamless integrations

“Launching something that hasn’t been done before is never easy, but the team of experts at Spoon Guru went out their way to ensure our vision for the Good For You program became a reality. Spoon Guru’s nutritional expertise and customer service are both top notch and the implementation was seamless”

Joy PettySenior Director, Retail & Brand Marketing, Schnucks

“During integration phase of Spoon Guru’s Healthy Little Swaps API to Tesco’s Global Recommendations Services API, Spoon Guru team have shown the highest level of professionalism while complying fully with the Tesco’s strict API latency and functional requirements at a high standard and delivering the full API handshake and service launch at minimum development costs on Tesco side with no delays. This is one of the smoothest service integrations we have ever had with a trusted third party”

Saied AbediPrincipal Product Manager, Tesco

On how we've improved the omnichannel experience

“Spoon Guru has had a really positive, demonstrable impact on our online grocery business” “We want to make it easy for customers to shop with us online and help them make the right food choices. Adding the Spoon Guru technology to Tesco.com is another help for customers… it makes a big difference to those with specific diets and tastes”

Alessandra Bellini,Chief Customer Officer, Tesco

“We made major steps within Albert Heijn about communicating Health, Diet & Lifestyle – online with filters, search and front of pack icons, & in-store mainly with Vegan flat-cards. Spoon Guru really speed up this process by enriching our data and sharing knowledge”

Viktor BosData Manager, Albert Heijn

Ready to give it a try?

The World’s Leading Nutrition Intelligence Solution