PLATFORM

An API First Platform.

Built for Accuracy, Scale & Innovation.

Our hybrid AI + expert-led platform powers precise, personalised food discovery at scale.

Technology with Purpose

Our Human-in-the-loop model ensures maximum accuracy

We have spent over a decade training and refining our model. Built to handle billions of food data points daily, our platform combines machine learning and scientific expertise reviewed and approved by a team of in-house dietary and regulatory specialists.

Our Quality Assurance Process

Designed for Trust. Built for Accuracy.

Sampling

Daily product sample checks are done by nutritionists to identify conflicts and validate each attribute’s accuracy.

Validators

Automatic flagging of conflicts (e.g. “gluten-free” label vs. hidden gluten ingredients) for expert review and smart logic updates.

Statement Reviews

Double-validation of packaging and label claims to ensure correct TAG mapping, improving over time through machine learning.​

What Makes Our Platform Complete

The Building Blocks of Intelligent Food Experiences

Our product APIs work independently or together to transform food data into meaningful, health-forward experiences across platforms.

Product TAGs

Structured dietary, lifestyle, and allergen labels applied to products using metadata, not just on-pack information.​
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Recipe TAGs

Categorise recipes by dietary suitability, health goals, allergens, nutrients, and ingredient exclusions.​​
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Swaps & Personalised Recommendations

1:1 product substitutions and smart product suggestions tailored to individual preferences and dietary needs.​
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Food Score

Health scores based on nutrient composition and compliance frameworks, making it easier to surface better-for-you products.​
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Small Language Model Enabling GenAI

High-quality foundational data to power conversational commerce, dynamic recipe generation, and AI-assisted shopping tools.​
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Promotional Product Integration

Systematically rank products and shoppable recipes based on weekly discounts.​
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Your Customers Deserve Better

Let’s build a healthier, more personalised future together.
Learn how Spoon Guru’s platform can power seamless, scalable dietary solutions for your business.

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