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The Modern Shopper: Sharon Bligh, The Consumer Goods Forum

As the Director of the Healthier Lives Coalition for the Consumer Goods Forum, Sharon Bligh is responsible for driving the health and wellness agenda of the leading global platform for the consumer goods industry, both retail as well as packaged goods. She spoke to Phil Lempert about her work to empower consumers to make healthy decisions and adopt healthier lifestyles.

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 Not all data is created equal

Front of pack product information alone doesn’t provide enough data to meet differential need states, and limits what a retailer can do. That\’s where product data comes in.

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Spoon Guru will bring nutrition science to Google Retail Cloud

Spoon Guru and Google have entered a strategic partnership to create innovative grocery retail solutions to better support consumer health and dietary needs. This will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.

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Spoon Guru will bring nutrition science technology to Google Cloud Marketplace

Spoon Guru announces the formation of a strategic partnership with Google Cloud to create innovative grocery retail solutions, starting with a product search and recommendations engine. The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.

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Personalization and Privacy – A Paradox

Personalization requires data collection and analysis, and data privacy regulates these practices. AI is the future of eCommerce personalization, ensuring individual identities are protected while helping to generate higher sales.

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People, Planet and Price Part 1: The Health Crisis

We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers\’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.

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It’s not easy being green

While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.

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Let’s build better food discovery together.

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