In the second of our two-part series looking at helping consumers in the midst of a combined health, financial and climate crisis, we concentrate on climate and how retailers can help shoppers eat better without it costing the earth.
Personalization requires data collection and analysis, and data privacy regulates these practices. AI is the future of eCommerce personalization, ensuring individual identities are protected while helping to generate higher sales.
We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers\’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.
Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.
While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.
May 2022 has seen the release of two health reports which UK retailers should take very seriously – the WHO European Regional Obesity Report and the ATNI UK Retailer Index.
Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
Changing consumer expectations are driving the need for innovation, and smart nutrition tech has the potential to transform food shopping and discovery at an unprecedented scale. The future of shopping is here, and it’s exciting!
Clearly enabling your omni-channel services to drive accurate product information is a basic requirement of any shopping journey, and one that is increasingly being demanded by the consumer.
We were proud to have been included in the FT500 list last year, and this year we’re thrilled to not only be included, but to now be listed in the top 100.
