Understanding the food we eat

Understanding the food we eat

Now, more than ever, consumers are pushing for access to clear transparent product information when they purchase products from retailers. Whether this be through clear or directional nutritional panels on pack, allergen warnings, health certifications/claims, or how product and food packaging might be sustainable – this is now considered more of a standard requirement than an extra or nice to have (excluding the minimum legal requirements, which will always be there).

Retailers used to lead on the provenance of their food, being able to determine where products came from across the whole journey, from farm to fork. However, a recent report by Nielsen IQ and The Food Industry Association (FMI), found that consumer pressure could soon force retailers to always provide access to an extensive amount of product information.

For example, 89% of consumers consider having clear nutritional information on the products they buy as an essential part of the decision making process and 66% regard this as crucial.  80% of shoppers also regard the transparency of allergen information, certifications/claims and value-based information such as animal welfare equally important.

The rise of online shopping and those that have stayed online post pandemic is huge. In 2018, Nielsen quoted this as being 26% of consumers, now sitting at 55% of consumers. The journey is different online, and the information available is key; finding new products and shopping preferred brands is said to be easier online with 47% of consumers preferring this journey for discovery. Whilst speedy delivery and assortment remain important to the digital consumer, 28% of consumers want better search functionality, and 23% want better recommendations that are based on specific shopper preferences.

Whether your customers are shopping online or in-store, or if they are truly omni-channel using a combination, you need to be equipped with the tools necessary to drive clear product discovery, accurate nutrient, allergen and dietary information ; with inspiration and relevant personalisation now becoming the norm for user experience.

Our intelligent AI system is able to enrich your product catalogue to a guaranteed level, where we are able to TAG product data so that you can drive key information to customers when they need it. 

We can also drive filtration for dietary and lifestyle preferences including Vegetarian Vegan, Halal, Low Salt and Low Fat shopping lists to name just a few. It can power marketing campaigns where products can be easily identifiable, where customers can shop by diet, and set up dietary profiles based on specific dietary requirements. The customer search experience will also improve through correct indexing driven through having clear enriched product information. 

Clearly enabling your omni-channel services to drive accurate product information is a basic requirement of any shopping journey and is demanded by the consumer, but what if you could also drive healthier and more sustainable shopping behaviour, delivering true health and sustainability product recommendations, promotions and lists?

Talk to us today to discuss our range of food and product discovery tools, from Product TAGs®, our data enrichment solution to our similarity engine, recipe TAGs®, Health +TM and much more.


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Max Saban
Senior Product Owner