Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Build vs Buy – The never ending conundrum

The retail landscape is evolving, and so are your customers’ needs. As dietary preferences become increasingly diverse, delivering highly personalized shopping experiences is more important than ever. In the UK alone, nearly 60% of shoppers consider specific dietary requirements when making food purchases. With such a significant portion of the population searching for foods with […]

Ethical AI: Pioneering Responsible Nutrition with Spoon Guru

Responsible AI is not merely an agenda but a cardinal mission at the heart of Spoon Guru. This is the first in a series of posts from our CTO exploring the development of Small Language Models (SLMs) and responsible AI applications in food and nutrition.

A year in review with a peek into the future

A retrospective look at the significant trends that impacted both shoppers retailers in 2023, and a look to what we can anticipate in 2024.

Spoon Guru awarded Food Tech Innovators of the Year

Spoon Guru is very proud to have been honoured with this year’s Food Tech Innovator Award in the Technology Innovator Awards 2023 by Innovation in Business.

Spoon Guru receives Digital Health Award, Fall 2023

We are proud to announce that our Gen AI Based Meal Planning solution has earned us a Merit in the Digital Health Awards, Fall 2023.

Turning the tide against nutritional misinformation in the digital age

With accurate nutrition tools for digital creators & end users, scalable impact across both digital and physical food environments can be realised.

A successful omni-channel strategy: Measuring the impact of your marketing tactics

Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.