Gartner’s definition of a Cool Vendor is a small company offering a technology or service that is:
- Innovative:Enables users to do things they could not do before
- Impactful:Has or will have a business impact, not just technology for its own sake
- Intriguing:Has caught Gartner’s interest during the past six months.
According to Gartner:
“Consumer perceptions of health and well-being have accelerated through 2020 due to the profound effect the pandemic has had on their personal and professional lives. Change in consumer behavior is being driven by new personal circumstances, with a higher emphasis on healthy diets, nutrition and healthy lifestyles as consumers reconsider their current values and priorities. Retailers are now leveraging technologies, such as AI and ML, to make more informed and preemptive recommendations in line with consumer preferences, taste and dietary requirements. Importantly, the data is also being used to increase efficiencies throughout the buying, merchandising and supply chain processes.”