|Number of TAGs:||25+|
|Type of TAGs:||Allergen, Health, Lifestyle|
Challenges: Personalization represented a core business principle at Jet.com, and a key pillar for differentiating themselves against their competitors in driving loyalty & increased sales amongst US urban shoppers.
In their approach to personalization, Jet were focused around 2 key areas, 1:1 personalization that connects their shoppers to the products they love faster and secondly, providing a shopping experience that allowed for easy food discovery through curation that was frictionless, intuitive and human.
How Spoon Guru Helped: By implementing Dietary TAGs®, Jet.com was able to make possible search and discovery personalization through dietary filters, and create dietary hubs for the most popular diets such as Vegan, Gluten Free, and Kosher.
Results, Return on Investment and Future Plans: By implementing Spoon Guru’s TAGs®, Jet.com’s customer engagement doubled when filters were being used. When using TAGs® in RichRelevance recommendation algorithm, they saw 3x more click through rates, and 4.5x increase in recommendation sales.