|Feature Name:||Smart Swaps|
|Platforms:||Web & Mobile Web|
|Results:||When customers engage with the Smart Swaps feature they see:
Client: Undisclosed Retailer
Challenges: Only 1% people in the retailer’s country eat according to dietary guidelines. Many of their customers are wanting to eat healthier but feel unclear as to how. They have a company objective to improve customer basket health by 2025.
How Spoon Guru Helped: Spoon Guru’s Smart Swaps product is a way of nudging customers to make healthier choices. Smart Swaps currently appears on the Product Detail Page and allows customers to view 1+ similar but healthier products when looking at their original product.
Results, Return on Investment and Future Plans: Customers are more likely to complete an order when using Smart Swaps, with 25% higher conversion rate. When they engage, they also spend more overall, with a higher basket AOV.