|Number of TAGs®:||25+|
|Type of TAGs®:||Allergen, Health, Lifestyle|
Client: Undisclosed Retailer
Challenges: Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better. A common pain point was being unable to easily search or filter for products according to dietary needs.
How Spoon Guru Helped: Spoon Guru delivered 27 TAGs® encompassing a range of Allergen & Lifestyle TAGs®, as well as Health Lifestyle TAGs®, to cater to a broad range of dietary needs. These are currently powering filters on their shopping app.
Results, Return on Investment and Future Plans: the customer feedback for TAGs® has already been overwhelmingly positive and TAGs® will soon be launched across web and mobile web.