Migros: TAGs®

Migros: TAGs®

Retailer Snapshot

Number of TAGs®: 25+
Type of TAGs®: Allergen, Health, Lifestyle
  • App
  • Web & Mobile to follow
  • Product Discovery (Filter & Search)
  • Overwhelmingly positive feedback from customers from the start
  • TAGs® will soon be launched across web and mobile web

Client: Undisclosed Retailer

Challenges: Insights from the retailer’s regular qualitative and quantitative customer research found that one key area for improvement was in supporting dietary and allergen needs better. A common pain point was being unable to easily search or filter for products according to dietary needs.

How Spoon Guru Helped: Spoon Guru delivered 27 TAGs® encompassing a range of Allergen & Lifestyle TAGs®, as well as Health Lifestyle TAGs®, to cater to a broad range of dietary needs. These are currently powering filters on their shopping app.

Results, Return on Investment and Future Plans: the customer feedback for TAGs® has already been overwhelmingly positive and TAGs® will soon be launched across web and mobile web.