Shruti Chawla

Head of Marketing, Spoon Guru

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The Shadow Nutritionist – What Happens When Consumers Go It Alone

Blogs, The Intelligence Gap /

Millions of consumers are turning to unsafe, generic AI for complex dietary advice. This “shadow nutritionist” trend isn’t just a health risk – it’s a massive commercial gap. Discover why building genuine clinical dietary intelligence is the key to earning trust and capturing a highly loyal audience.
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Blog 3 in our series The Intelligence Gap – Why AI Alone Isn’t Enough for Food & Nutrition.

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When AI Gets It Wrong – The Real Cost Nobody Is Counting

Blogs, The Intelligence Gap /

When AI confidently gives harmful nutrition advice, the costs aren’t just clinical – they’re commercial and regulatory. With strict EU AI Act compliance looming, discover why relying on general-purpose models risks your sales, and why validated reasoning engines are essential for the future of food discovery.
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Blog 2 in our series The Intelligence Gap – Why AI Alone Isn’t Enough for Food & Nutrition.

When AI Gets It Wrong – The Real Cost Nobody Is Counting Read More »

The “Average” Trap – Why Statistically Likely Isn’t Good Enough in Nutrition

Blogs, The Intelligence Gap /

AI promises instant personalised nutrition, but statistically probable answers are not safe enough for complex dietary needs. Trained on low-quality web data, these models can easily generate confident yet dangerous medical advice. Discover why clinical accuracy must lead the future of AI food discovery.
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Blog 1 in our series The Intelligence Gap – Why AI Alone Isn’t Enough for Food & Nutrition.

The “Average” Trap – Why Statistically Likely Isn’t Good Enough in Nutrition Read More »

Webinar: How Personalised Nutrition & Smart Food Discovery Are Redefining Health Journeys

Resources /

Discover how shifting consumer health habits, driven by chronic health conditions, the GLP-1 boom and evolving wellness goals are reshaping the way people discover, choose, and engage with food. Join industry experts and Spoon Guru for a strategic conversation on turning this shift into commercial growth.

Webinar: How Personalised Nutrition & Smart Food Discovery Are Redefining Health Journeys Read More »

Webinar Recap: How Personalised Nutrition & Smart Food Discovery Are Redefining Health Journeys

Blogs /

Discover how shifting consumer health habits, driven by chronic health conditions, the GLP-1 boom and evolving wellness goals are reshaping the way people discover, choose, and engage with food. In our webinar, industry experts joined Spoon Guru for a strategic conversation on turning shifting consumer health habits into commercial growth.

Webinar Recap: How Personalised Nutrition & Smart Food Discovery Are Redefining Health Journeys Read More »

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Blogs /

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Personalization in Grocery Retail: The Key to Building Customer Loyalty Read More »

Unlocking Consumer Insights: The Role of Health-Based Segmentation

Blogs /

In the second of our personalization series, discover how Spoon Guru\’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation Read More »

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