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American shoppers want help from supermarkets to bolster health and wellness, latest study finds

Our most recent survey of US consumers shows major support for use of personalization technology by supermarkets to assist food discovery and healthy eating.

Americans call on supermarkets and government to steer healthy eating habits as new COVID-19 strain spreads

With 90% of Americans claiming to be actively taking steps to strengthen their immune systems, consumers are calling on supermarkets to offer more support in helping them fortify their bodies and eat better.

Appetite for Opportunity Roundtable Discussion

In early 2021 Strategy&, PwC’s strategy consulting business, in association with Spoon Guru and Google, published the Appetite for Opportunity report looking at some of the key changes in consumer behaviour before and during the 2020 COVID-19 pandemic. Representatives from the three organisations involved sat down to discuss the findings and some of the implications for the grocery industry.

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