Our most recent survey of US consumers shows major support for use of personalization technology by supermarkets to assist food discovery and healthy eating.
With 90% of Americans claiming to be actively taking steps to strengthen their immune systems, consumers are calling on supermarkets to offer more support in helping them fortify their bodies and eat better.
Make your consumers’ sustainability preferences easier to shop, drive positive behavior change, achieve your ESG goals and unlock revenue.
Retailers are tasked with helping their customers eat more healthily, and customers are looking to retailers to help them achieve their health goals. Make shopping for healthier products easier for your customers, improve loyalty & sales, and unlock revenue.
In early 2021 Strategy&, PwC’s strategy consulting business, in association with Spoon Guru and Google, published the Appetite for Opportunity report looking at some of the key changes in consumer behaviour before and during the 2020 COVID-19 pandemic. Representatives from the three organisations involved sat down to discuss the findings and some of the implications for the grocery industry.