Education

Feature Posts

American shoppers want help from supermarkets to bolster health and wellness, latest study finds

Our most recent survey of US consumers shows major support for use of personalization technology by supermarkets to assist food discovery and healthy eating.

Americans call on supermarkets and government to steer healthy eating habits as new COVID-19 strain spreads

With 90% of Americans claiming to be actively taking steps to strengthen their immune systems, consumers are calling on supermarkets to offer more support in helping them fortify their bodies and eat better.

Accuracy and coverage in product discovery

When it comes to accuracy and coverage in product discovery, it’s important for you, and your customers, that your search results are right on the money.
Every time.

Recipes by Spoon Guru

Use AI to help your shoppers find & shop for recipes that match their dietary needs & health preferences, seamlessly.

Dietary TAGs® by Spoon Guru

The fundamentals of a grocers’ health strategy, allowing shoppers to search for food by allergy, lifestyle, and diet.

Sustainability TAGs® by Spoon Guru

Make your consumers’ sustainability preferences easier to shop, drive positive behavior change, achieve your ESG goals and unlock revenue.

Smart Swaps by Spoon Guru

Retailers are tasked with helping their customers eat more healthily, and customers are looking to retailers to help them achieve their health goals. Make shopping for healthier products easier for your customers, improve loyalty & sales, and unlock revenue.

Appetite for Opportunity Roundtable Discussion

In early 2021 Strategy&, PwC’s strategy consulting business, in association with Spoon Guru and Google, published the Appetite for Opportunity report looking at some of the key changes in consumer behaviour before and during the 2020 COVID-19 pandemic. Representatives from the three organisations involved sat down to discuss the findings and some of the implications for the grocery industry.

Healthy Planet, Healthy People: New survey shows a shift towards sustainable diets in the UK & USA

In the wake of a new UN-backed report claiming that plant heavy diets are urgently needed to curb rising levels of wildlife loss, a new survey by Spoon Guru reveals how British and American consumers are embracing diets that are healthy for the planet as well as healthy for themselves.