Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

A year in review with a peek into the future

A retrospective look at the significant trends that impacted both shoppers retailers in 2023, and a look to what we can anticipate in 2024.

A successful omni-channel strategy: Measuring the impact of your marketing tactics

Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.

A successful omni-channel strategy: 8 tactics you could deploy to supercharge your marketing now

Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.

A successful omni-channel strategy: 3 key factors in reaching customers effectively

An effective omni-channel strategy requires a customer-centric approach. These key factors will help you achieve that. This is the fist instalment in a three-part series around best practices for marketing in retail.

Revolutionizing retail with unmatched search and filter precision

The new partnership between Spoon Guru and the Google Cloud Marketplace ignites a retail revolution that thrusts accurate search and filter results into the limelight.

Spoon Guru revolutionizes grocery retail with groundbreaking Nutrition Intelligence app on Google Cloud Marketplace

Announcing the launch of Spoon Guru’s innovative Nutrition Intelligence app for grocery retailers on Google Cloud Marketplace. This will enable us to better deliver unique solutions, at scale, to more retail clients.

Spoon Guru will bring nutrition science technology to Google Cloud Marketplace

Spoon Guru announces the formation of a strategic partnership with Google Cloud to create innovative grocery retail solutions, starting with a product search and recommendations engine. The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.