Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Beyond simple tags and dietary filters

Now, more than ever, when consumers are grocery shopping they are doing so with product ingredients and nutrition in mind. While it feels like an easy win to simply meet shoppers in the fresh food aisle or rely on manufacturers to revise their front-of-pack information, for many consumers this does not go far enough.

Spoon Guru will bring nutrition science to Google Retail Cloud

Spoon Guru and Google have entered a strategic partnership to create innovative grocery retail solutions to better support consumer health and dietary needs. This will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.

Spoon Guru receives Digital Health Award, Spring 2022

Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.

It’s not easy being green

While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.

The UK grocery report card on health

May 2022 has seen the release of two health reports which UK retailers should take very seriously – the WHO European Regional Obesity Report and the ATNI UK Retailer Index.

Spoon Guru makes top 100 in the 2021 FoodTech 500 by Forward Fooding

We were proud to have been included in the FT500 list last year, and this year we’re thrilled to not only be included, but to now be listed in the top 100. 

Spoon Guru is Honored in 2021 Digital Health Awards®

Spoon Guru is proud to have received a Digital Health Award in the category of Web-based Digital Health Web-based Resource / Tool.