When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
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GLP-1 medications have dramatically changed the weight management landscape, and retailers have a unique opportunity to play a key role in supporting those using it.
In the second of our two-part series looking at helping consumers in the midst of a combined health, financial and climate crisis, we concentrate on climate and how retailers can help shoppers eat better without it costing the earth.
While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.
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