Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
With accurate nutrition tools for digital creators & end users, scalable impact across both digital and physical food environments can be realised.
Relying on product statements alone simply can not deliver the product discovery experience that shoppers want and need. Here’s why it’s so important to go beyond the statement and how our TAGs technology works.
The new partnership between Spoon Guru and the Google Cloud Marketplace ignites a retail revolution that thrusts accurate search and filter results into the limelight.
Announcing the launch of Spoon Guru’s innovative Nutrition Intelligence app for grocery retailers on Google Cloud Marketplace. This will enable us to better deliver unique solutions, at scale, to more retail clients.
Front of pack product information alone doesn’t provide enough data to meet differential need states, and limits what a retailer can do. That’s where product data comes in.
Spoon Guru and Google have entered a strategic partnership to create innovative grocery retail solutions to better support consumer health and dietary needs. This will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.
Spoon Guru announces the formation of a strategic partnership with Google Cloud to create innovative grocery retail solutions, starting with a product search and recommendations engine. The partnership is designed to create dynamic, personalised digital nutrition services readily available to people through technology anywhere, and at any time.