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Feature Posts

The Hidden Dangers of Bad Data: Why Accurate Product Labelling Matters

When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.

From Prescription to Plate: GLP-1s and the Future of Food Retail

GLP-1 medications have dramatically changed the weight management landscape, and retailers have a unique opportunity to play a key role in supporting those using it.

Webinar Recap: How Personalised Nutrition & Smart Food Discovery Are Redefining Health Journeys

Discover how shifting consumer health habits, driven by chronic health conditions, the GLP-1 boom and evolving wellness goals are reshaping the way people discover, choose, and engage with food. In our webinar, industry experts joined Spoon Guru for a strategic conversation on turning shifting consumer health habits into commercial growth.

The Hidden Dangers of Bad Data: Why Accurate Product Labelling Matters

When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

A year in review with a peek into the future

A retrospective look at the significant trends that impacted both shoppers retailers in 2023, and a look to what we can anticipate in 2024.

A successful omni-channel strategy: Measuring the impact of your marketing tactics

Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.

A successful omni-channel strategy: 8 tactics you could deploy to supercharge your marketing now

Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.

A successful omni-channel strategy: 3 key factors in reaching customers effectively

An effective omni-channel strategy requires a customer-centric approach. These key factors will help you achieve that. This is the fist instalment in a three-part series around best practices for marketing in retail.