When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
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GLP-1 medications have dramatically changed the weight management landscape, and retailers have a unique opportunity to play a key role in supporting those using it.
Every year, Our VP of Marketing, Shruti Chawla Reed, shares her take on where the industry is heading – and 2025 promises one of the most transformative shifts yet. In her this retrospective, she highlights the trends retailers and brands can’t afford to ignore, and why she’s more energised than ever about what’s coming next.
Retailers that adapt to evolving consumer needs and create simple, supportive journeys will be well positioned to shape the future of health-focused retail. Ultimately, supporting customers, including those on GLP-1 medications, means building an evidence-based, nutrition-focused retail environment that strengthens trust, engagement and long-term loyalty.
With greater awareness, early intervention, and the use of technology to advance both personalised nutrition and informed food system decisions, we can enhance nutritional health, improve wellbeing, and reduce the risk of malnutrition.
Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
An effective omni-channel strategy requires a customer-centric approach. These key factors will help you achieve that. This is the fist instalment in a three-part series around best practices for marketing in retail.
Relying on product statements alone simply can not deliver the product discovery experience that shoppers want and need. Here’s why it’s so important to go beyond the statement and how our TAGs technology works.