Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Sugar – the ingredient with many names

There’s a lot of uncertainty around which types of foods and drinks are the ‘healthier’ choices. With ingredients like sugar going by over 50 different names, it’s hard for consumers to make well informed purchase decisions.

People, Planet and Price Part 1: The Health Crisis

We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.

Spoon Guru receives Digital Health Award, Spring 2022

Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.

HFSS: what has been done before and do these restrictions work?

We took a little look at what has been done around the world to help populations shift towards healthier choices – what seems to be working, and which interventions have failed and why. 

US consumers say they eat healthier, but are they really?

While nearly half of consumers believe health and wellness have become more important over the past year during the pandemic, the reality is that healthier products occupy less than a quarter of consumer spend. So how do we shift that desire into changing what is in consumers’ shopping baskets?

HFSS: the what, the why, and the how

New HFSS legislation is coming into force in the UK October 2022. We explain what HFSS is, why it’s happening, and how the legislation is being rolled out.

Opinion: National Food Strategy

Spoon Guru’s Head of Health and Sustainability suggests we take heed, pause, reflect and commend this monumental piece of work.