Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Turning the tide against nutritional misinformation in the digital age

With accurate nutrition tools for digital creators & end users, scalable impact across both digital and physical food environments can be realised.

Vary your protein – be more creative

Protein is important for many things – from muscle growth to a healthy immune system. We should be eat a wider variety of proteins, especially from plant-based sources. Here’s the how and why.

Get at least 5 A DAY – put plenty on your plate 

In the UK, it’s recommended that we all eat at least 5 servings of fruit and vegetables every day. Here’s the how and why.

People, Planet and Price Part 1: The Health Crisis

We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.

Spoon Guru receives Digital Health Award, Spring 2022

Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Spoon Guru launches Health+™ to help Americans make smarter food choices

Spoon Guru’s new Health+ product, available to retailers in the US, will help increase customer loyalty and support lasting behavioral change.