Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation

In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

Decoding Health: The Power of Scoring to Enable Personalized Nutrition

Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.

Vary your protein – be more creative

Protein is important for many things – from muscle growth to a healthy immune system. We should be eat a wider variety of proteins, especially from plant-based sources. Here’s the how and why.

Get at least 5 A DAY – put plenty on your plate 

In the UK, it’s recommended that we all eat at least 5 servings of fruit and vegetables every day. Here’s the how and why.

Getting your fibre fix

It’s a fact that most of us are not eating enough fibre. Here’s why fibre is so important and how you can help increase your daily consumption.

Spoon Guru revolutionizes grocery retail with groundbreaking Nutrition Intelligence app on Google Cloud Marketplace

Announcing the launch of Spoon Guru’s innovative Nutrition Intelligence app for grocery retailers on Google Cloud Marketplace. This will enable us to better deliver unique solutions, at scale, to more retail clients.