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Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Beyond simple tags and dietary filters

Now, more than ever, when consumers are grocery shopping they are doing so with product ingredients and nutrition in mind. While it feels like an easy win to simply meet shoppers in the fresh food aisle or rely on manufacturers to revise their front-of-pack information, for many consumers this does not go far enough.

Moving the needle with health campaigns

The expectation that food retailers will actively support the health and wellbeing of their customers is growing day by day. To move the needle on health and wellbeing, retailers need a solid versatile solution that can be integrated into their current ecosystem to provide the most cost-effective, high impact intervention. This starts with, first and foremost, your product data. 

The Modern Shopper: Nadia El Hadery, YFood

Since founding YFood in 2013, Nadia El Hadery has gained some unique insights into grocery & food tech. She spoke to Phil Lempert about consumer trends, technology, and the ongoing evolution of grocery.

Personalization and Privacy – A Paradox

Personalization requires data collection and analysis, and data privacy regulates these practices. AI is the future of eCommerce personalization, ensuring individual identities are protected while helping to generate higher sales.

People, Planet and Price Part 1: The Health Crisis

We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.

Spoon Guru receives Digital Health Award, Spring 2022

Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.

It’s not easy being green

While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.