Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Announcing the launch of Spoon Guru’s innovative Nutrition Intelligence app for grocery retailers on Google Cloud Marketplace. This will enable us to better deliver unique solutions, at scale, to more retail clients.
Now, more than ever, when consumers are grocery shopping they are doing so with product ingredients and nutrition in mind. While it feels like an easy win to simply meet shoppers in the fresh food aisle or rely on manufacturers to revise their front-of-pack information, for many consumers this does not go far enough.
The expectation that food retailers will actively support the health and wellbeing of their customers is growing day by day. To move the needle on health and wellbeing, retailers need a solid versatile solution that can be integrated into their current ecosystem to provide the most cost-effective, high impact intervention. This starts with, first and foremost, your product data.
In the second of our two-part series looking at helping consumers in the midst of a combined health, financial and climate crisis, we concentrate on climate and how retailers can help shoppers eat better without it costing the earth.
Personalization requires data collection and analysis, and data privacy regulates these practices. AI is the future of eCommerce personalization, ensuring individual identities are protected while helping to generate higher sales.
We are currently in the midst of a combined health, financial and climate crisis. Not only is this stressful for consumers, it can also prove to be challenging for retailers who may be struggling to meet all of their shoppers’ complex and rapidly evolving needs. In the first of our two-part series we take a look at the current health crisis, and how retailers can help shoppers eat more healthily on a budget.
Spoon Guru is proud to have received a Merit for Web-based Digital Health: Digital Health Curation from Digital Health Awards for our support in the Good For You program.