Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Transforming Health: The Role of Nutrition and Technology in Maximising GLP-1 Treatment Outcomes

GLP-1 medications are not magic bullets. Their efficacy is amplified when combined with evidence-based nutritional advice and sustained behavioural changes. Without these elements, patients may not fully benefit from the metabolic and appetite-regulating advantages of GLP-1 treatments. Digital tools and credible Nutrition AI solutions have the potential to bridge the gap between patients and experts, offering scalable, personalized support that enhances the effectiveness of GLP-1 treatments.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation

In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

US consumers say they eat healthier, but are they really?

While nearly half of consumers believe health and wellness have become more important over the past year during the pandemic, the reality is that healthier products occupy less than a quarter of consumer spend. So how do we shift that desire into changing what is in consumers’ shopping baskets?

Where people in the US moved during the pandemic and the effect on grocery retail

From coast to coast, Americans migrated toward less-dense, more-affordable areas. Supermarkets must heed the population shift warning.

HFSS: the what, the why, and the how

New HFSS legislation is coming into force in the UK October 2022. We explain what HFSS is, why it’s happening, and how the legislation is being rolled out.

Opinion: National Food Strategy

Spoon Guru’s Head of Health and Sustainability suggests we take heed, pause, reflect and commend this monumental piece of work.