Welcome to the Spoon Guru Blog

Feature Posts

The complex nature of defining “Healthy”

Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.

Are you confident in the results and coverage of your product search? Think again.

One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.

Personalization in Grocery Retail: The Key to Building Customer Loyalty

Learn how Spoon Guru’s health-based segmentation empowers retailers to deliver highly personalized omnichannel experiences that drive customer loyalty, satisfaction, and healthier shopping habits by aligning with individual dietary preferences and restrictions. This is the final instalment of our 3-part blog series on personalization.

Unlocking Consumer Insights: The Role of Health-Based Segmentation

In the second of our personalization series, discover how Spoon Guru’s health-based segmentation helps retailers gain deeper insights into customer dietary habits, enabling them to deliver tailored experiences, foster loyalty, and encourage healthier purchasing behaviors. This is the second in our 3-part blog series on personalization.

Decoding Health: The Power of Scoring to Enable Personalized Nutrition

Personalized nutrition is reshaping the way we shop. Here’s how Spoon Guru’s advanced health scoring system helps retailers to offer tailored recommendations that improve customer experiences and boost loyalty. This is the first of a 3-part blog series on personalization.

We are proud to be named by Gartner as a ‘Cool Vendor’

We are proud to be named by Gartner as a ‘Cool Vendor’ – Food Retail: Catering to New Customer Lifestyles

We’re turning off the lights and officially saying goodbye to our first app

There’s no disputing that 2020 was a year of unexpected challenges and change. Despite being very attached to our app, last year we made the very difficult decision to discontinue it, and it will no longer function as of 31 January, 2021.

Spoon Guru secures Series A funding with W23, the Venture Capital arm of leading Australian retailer, Woolworths Group

Multi-million dollar investment to further support changing health needs of grocery shoppers globally.

The gut-brain connection

What we now know about the microbiome, the gut-brain connection, and why everybody needs a personalised eating plan for good gut health.