Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Understanding and measuring the impact of your omni-channel strategy is paramount for optimizing marketing efforts and driving business growth. This is the third instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
Eight effective tactics that will supercharge your marketing efforts and position your brand as the go-to grocery retailer of choice. This is the second instalment in a three-part series around best practices for a successful omni-channel retail marketing strategy.
An effective omni-channel strategy requires a customer-centric approach. These key factors will help you achieve that. This is the fist instalment in a three-part series around best practices for marketing in retail.
Phil Lempert speaks with Beth Johnson, the Founder and Principal at Food Directions LLC. With over 25 years of food policy experience serving inside and outside the government, Beth has some great insights to share! In this episode Beth and Phil discuss the front-of-pack systems helping shoppers to meet their health and sustainability goals, and Beth shares her insights on why defining ’healthy’ is so tricky in the first place.
Phil Lempert interviews Allison Delaney from Stop & Shop Supermarkets. In this episode they talk about innovating private brand products to meet shoppers’ health, wellness, and budgetary needs, and Allison shares some great insights into the development of the private brand products, the call for greater ingredient transparency when it comes to Free-From, and the potential of e-commerce.
Spoon Guru is proud to have received a Digital Health Award in the category of Web-based Digital Health Web-based Resource / Tool.
As an industry, we talk a lot about climate change and how it has an effect on the supply chain – what we haven’t heard a lot about is how climate change will have an effect on just how nutritious our foods will be.