Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
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When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
While sustainability initiatives at the corporate and production level are an impactful step in the right direction, many consumers are simply not aware of them or are suspicious of greenwashing. Adding sustainability tools to the product discovery journey is an important step to putting the purchasing power back in the hands of consumers.
May 2022 has seen the release of two health reports which UK retailers should take very seriously – the WHO European Regional Obesity Report and the ATNI UK Retailer Index.
Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
Changing consumer expectations are driving the need for innovation, and smart nutrition tech has the potential to transform food shopping and discovery at an unprecedented scale. The future of shopping is here, and it’s exciting!