Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
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When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
Clearly enabling your omni-channel services to drive accurate product information is a basic requirement of any shopping journey, and one that is increasingly being demanded by the consumer.
We were proud to have been included in the FT500 list last year, and this year we’re thrilled to not only be included, but to now be listed in the top 100.
In January 2022, Schnucks launched their innovative Good For You program designed to help their shoppers make healthier food choices both in-store and at home. With the initiative having been very well received by media and customers alike, Allison Primo, Health & Wellness Strategy Manager at Schnuck Markets, spoke to Phil Lempert about the objective of the program, how it works, and what they hope to achieve from it.
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