When it comes to food shopping online, consumers depend on precise product information to make informed choices, especially concerning dietary needs and allergies. However, inaccurate data can lead to mislabeled products and incorrect search results, adversely affecting customer experience and safety.
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GLP-1 medications have dramatically changed the weight management landscape, and retailers have a unique opportunity to play a key role in supporting those using it.
Retailers that adapt to evolving consumer needs and create simple, supportive journeys will be well positioned to shape the future of health-focused retail. Ultimately, supporting customers, including those on GLP-1 medications, means building an evidence-based, nutrition-focused retail environment that strengthens trust, engagement and long-term loyalty.
With greater awareness, early intervention, and the use of technology to advance both personalised nutrition and informed food system decisions, we can enhance nutritional health, improve wellbeing, and reduce the risk of malnutrition.
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In January 2022, Schnucks launched their innovative Good For You program designed to help their shoppers make healthier food choices both in-store and at home. With the initiative having been very well received by media and customers alike, Allison Primo, Health & Wellness Strategy Manager at Schnuck Markets, spoke to Phil Lempert about the objective of the program, how it works, and what they hope to achieve from it.
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