Retailers are under constant pressure to diversify and emphasise their product offering through a health lens. However, differentiating “healthier” products is highly complex, requiring data-led nutrition and demanding attention from regulatory framework, nutritional guidelines, and product label knowledge.
One of the most important aspects of a food retailer’s site is its search functionality. Without a robust system in place, you inhibit your customers’ ability to shop for the products they need. With the correct indexing customers can find what they’re looking for with ease.
Since founding YFood in 2013, Nadia El Hadery has gained some unique insights into grocery & food tech. She spoke to Phil Lempert about consumer trends, technology, and the ongoing evolution of grocery.
There’s a lot of uncertainty around which types of foods and drinks are the ‘healthier’ choices. With ingredients like sugar going by over 50 different names, it’s hard for consumers to make well informed purchase decisions.
Zeeshan Idrees is the CEO of digital innovation platform, IndustryGeniuses. He has 20 years experience in digital strategy, and is a consumer trends champion, tech investor, digital transformation leader, global go to market strategist, and editor in chief of B2B industry newsletters. In this great episode he spoke to Phil Lempert about reinventing grocery with emerging technology & nutrition science.
The AI-powered food search and discovery platform has rolled out their new ‘Health and Wellness Suite’ at NRF 2020.
Whether for or against machine learning, recent technological advances have completely transformed how we live. AI & machine learning should be used in tandem with human thinking to push innovation forward.